The focal point of the video is, simply put, a dress. This muse is a simple, yet excellent way for Blackberry to demonstrate the diverse utility of this imagined product. Through central focus of the dress, the video shows Blackberry?s ability to advance retail, communications, personal organization, business maintenance, purchase, and customer experience.
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The video demonstrates how the device would be a key player in innovating business activity, social networks, and customer experience. It begins by showing a woman using a mobile device which integrates with other devices. In her case, she uses her television demonstrating the quick and easy nature of this new technology. The woman can quickly access the website she wishes to purchase the dress from and can choose a limited time discount offer which she can then enter into her personal calendar. She can even let her sister know about the newly discovered dress by simply speaking into the device, where it will swiftly be translated into a written message.
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The product conveys an incredible sense of organization and convenience, making the woman?s life that bit more manageable and updated. It also shows how easily the user can communicate with others. The device envisaged by Blackberry introduces the impressive idea of being able to transfer internet links directly into messages which can then be sent effortlessly to people on a contact list, and in a matter of seconds. Through the woman?s experience, we begin to understand the cutting-edge technology Blackberry could offer in making future personal purchases. What?s particularly notable is the high amount of personal control allowed over purchases, for example, when the woman is able to freely control when her perfume arrives on the calendar.
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As well as personal use, the device also proves to be of great value to professionals, as it appears well designed for business purposes. This is evident as a retail manager is able to clearly identify the most popular product, and goes on to stock up on more with little hassle. A futuristic hologram-style layout is projected onto a flat surface, by an attractive, slim, and reasonably sized device that looks easy to transport.
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Throughout the video, the professional value of the devices is portrayed through the clear and detailed data/statistics display. Graphs, bar charts, pie charts, numbers and percentages are all clearly laid out for the viewer. As demonstrated in the taxi and retail scenes, the statistics are being constantly updated, giving the user an ever-current outlook. It also gives useful reminders and advice on travel and opportunities in the area, keeping the user?s choices open.
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The devices appear to have light, responsive touch screens and high photo quality. The photos are displayed in an easy-select layout, and the video communication appears incredibly clear. Video communication is also integrated with photo display, making it easier for people to demonstrate and describe their ideas to each other over long distances.
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When travelling, the device will also give useful information such as time and location, helping to tailor the day to the needs of the user and make it much more accommodating. Another everyday use of the device that would prove worthy to everyone is the easy handling of money transactions and purchase that it offers. As shown in the video, cab fares, online purchases, bulk orders, and even in store purchases can be easily taken care of with the Blackberry. Postal packages can even be easily confirmed at the front door of your house using the tablet device.
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Towards the end of the video, the focus is again on the retail industry and the opportunities for development. The woman is asked by the device if she wishes to visit a shop, and the screen is even able to accurately perceive where the shop is in a real life setting. This is an example of how the device can give more opportunities to people on a daily basis. Blackberry goes even further to include themselves directly in customer experience, by creating a product that is essentially a mirror, but with similar options to the other devices, enabling the customer to choose her product quickly and efficiently.
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The video is inspiring in that it combines different areas in which the product can give invaluable help; from syncing with the doorbell in your house, to making managing your business look like ten times less of a task, Blackberry have thought about these issues and included them in their video. It also demonstrates how this dynamic new technology can revolutionize the way we communicate online, with clearer video calls, more options and choices when communicating, and faster connections to the people around us.
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