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Facebook Tabs Example 2: Employment Opportunities | Indianapolis ...

Throughout this month, we're focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we focused on Welcome Message or "Like" page tabs.

Careers and employment pages are common on company and organization websites, and those job openings should also be considered for marketing through your Facebook page. With the current unemployment rate at 7.9%, there are a lot of people on the hunt for job leads. On average, we spend over 26 minutes every day on Facebook. That's a lot of time! Take advantage of Facebook's built-in audience and promote opportunities at your company or organization where they already "hang out."

A Facebook employment opportunities page tab should:

  • List open positions, as well as a link to apply or learn more
Additional features to consider including:
  • Overview information
  • Benefits package details
  • Company culture description (using words, photos, and/or videos)
  • Social share links for promoting job postings

Here are some examples of different methods to present your company Employment Opportunities on Facebook with custom tabs:





Social media is marketing tactic that is becoming more and more relevant to your customers. Employment pages on your website have always been important to recruit new talent, but including them on social media profiles is an extra push and may possibly be where they find you.

You don't have to choose an overly-complicated option to start promoting job openings through a tab on your Facebook business page. SmartRecruiters offers a helpful careers app for small to medium sized businesses. This app will:

  • Display available jobs.
  • Allow Facebook users to like and share available jobs.
  • Sync their job listings with SmartRecruiters? recruiting software?which is cloud-based and requires no downloading or upkeep. This way, businesses can manage the hiring process from start to finish.
Interestingly, in conjunction with your Facebook careers page, do not forget about your LinkedIn Company page. Some experts claim that your LinkedIn company page may even be more important than your website careers page.

Source: http://blog.tbhcreative.com/2012/11/facebook-tabs-example-2-employment.html

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