With an rising breed of consumers insisting on accountability and greater organizational openness and demanding conversation from companies, image and name management for businesses is now harder than ever. It?s like having countless eyes watching over your organization and a thousand lips saying effort in the interaction process. The problem now is how companies establish and support a confident and powerful brand and corporate reputation in the Internet Age.Five Meta-Trends in Managing Reputation OnlineJohn Bell, managing director of 360o Digital Influence of Ogilvy Public Relations Worldwide, discusses five meta-trends that affect how companies handle reputation in the presence of the social media and brand communities.1. Hyper transparency?Having 150 million bloggers means having thousands of social watchdogs, potential forensic accountants and activists watching your company.?It is high time that corporations not only open their windows and doorways but make their walls transparent as well. People are out to hear and see what is going on using their models especially since various social media marketing resources enable them to take action. Businesses must then run with quality and honesty. Secretive companies never get. Visibility is the new concept of the game.2. Viral Crises?Crisis spreads through networks ? informal and formal with lightning speed and full motion pictures. When terrible things happen, they spread fast, often with the complement of YouTube videos.?Primed crisis management strategy is a must for today?s businesses. Keep clear of bad things twitted, blogged, and placed about your business. Situation spread is 10x and multi-directional faster. Meet and speak to the fire beginners in the proper systems. Most importantly, your organization must answer fast.3. Requirement for Dialogue?One way message is not appropriate to people who crave talk. Consumers require talk, not messaging, from the brands they love.?Let humans talk to humans. People do not need dreary press releases or deceitful ads. They desire and desire dialogue, true dialogue at that. Nothing else increases their trust and commitment than companies that genuinely listen to and talk with them.4. Employees?Smart, nimble detractors and louder manufacturer detractors power social media everyday. The Social Web has constructed new manufacturers from the little man who knows how to leverage blogs, research, Web 2.0 inventions like marking, social networks and more.?Organizations must be good at the exact same system their critics use. Today, it is the Net. Know where the company detractors are and in what ways they speak. Your company wouldn?t desire to be fighting in the woods when the opponents are out in the plains. When they are already using guns.5 moreover, you would not use spears. Uncontrollable brand fans?Brand fans have a voice than ever (and you can not handle them). Companies both grasp them, dismiss them or fall into the chance of trying to control them, or worse, shut them down.?Powerful allies your business would not dare lose are model fans speaking on the web. Find approaches to reach and engage them. Know and speak their language. Most importantly, speak to them as human and normal as possible.Rules for On line Reputation ManagementBell?s five meta-trends define the newest game of status management. It features companies to the growing game subject, allies, players and opponents and game tools developing and maintaining their company and corporate reputation. Nevertheless, regardless of just how much the its people, game, and tools have changed, the basics remain exactly the same. Listed below are the game rules which I think rightly apply to corporate reputation administration across all media.Know your model.
Share your story.
Listen and respond to your enemies.
Interact and enhance your friends.
Always stick to the core of PR: reality.
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Source: http://2leep.in/the-newest-means-of-managing-corporate-status.html
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