1) Like a house that really needs renovating to give it a better appearance and capability, so does a business web site. If the look of the business web site looks plain and ugly, it?s time for an overhaul. A client of mine had a web site designed by a well-known company that gives free business cards. The style had no appeal and the client wasn?t getting any inquiries from this certain site. Just like a brick and mortar shop. A consumer will be attracted to a professional web designs that is fascinating and presentable. Same business rules pertain to the internet. A site that is made with appeal and has superb presentation will attract customers. In nature flowers and bees are drawn to the brightest flower, same with your internet site design.
Tip 1 = have a very well-designed, appealing and easy navigable site, this will attract customers!
2) Your small business web site sells products, as the small business owner your site doesn?t have e-commerce capabilities i.e. the business web site does not allow people to purchase goods online. Without e-commerce the purchaser needs to call the business or fax their order through. This procedure is very antiquated. For a business to survive and contend with similar businesses in their industry they must offer the capabilities of providing the convenience of a customer to order online. A smart business will try and automate as many systems as feasible into their business. When a professional web designs business owner automates systems it places him/her at a rare position. When the company owner really wants to take a holiday, their automated online ordering system will place the purchaser order, as the business owner is relaxing and having a well-deserved holiday. Every business owner must have a business web design incorporating an e-commerce shopping features and system automation. E-commerce shopping carts increase revenue and sustain a healthy gross margin for the company owner. Business owners giving something away for free helps by building a consumer list/database e.g. I am interested in golf, I go to a golfing website and I discover I can download a tip sheet for increasing my golf swing. I am interested in this free tip sheet. So I enter my requirements in the ?opt-in? box and instantaneously I receive the tip sheet. I am happy since I have the tip sheet to boost my swing & the business owner is satisfied because they have my name and e-mail address. Now the business owner can market other golfing stock that may appeal to me.
Tip 2 = have a business web site with e-commerce & opt-in box capabilities.
3) The design of the business web site lacks Web 2.0 technology. Every site today ought to have social websites capabilities i.e. Facebook, Twitter and You Tube. I won?t go into depth regarding Social Media Advertising. I will write another article on this subject down the road. Today?s business people need to be incorporating the Social Media Marketing approaches into their marketing campaigns. If company ?X? has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their services or products. Company ?X? at the touch of a ?Facebook Status Update? can send this message to 10,000 followers. That?s the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore allowing it to be simple for the business owner to estimate their return-on-investment (ROI).
Tip 3 = engage in web 2.0 technologies especially social media.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My business ?Web Business 2 Go? supplies the market a professional and inexpensive professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
Professional Web Designsprofessionally look elegant website and applying w3c standards that is how a website should be. Professional Web Designs by this, Google search engine will love your website, and it sure Google will hype up your website in no time.
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Source: http://blog.onewaylinksite.com/things-you-must-know-about-professional-web-designs/
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